Iranian Energy Economics

.شناسایی و تحلیل نقش بهره‌برداری از منابع انرژی تجدید پذیر بر بازاریابی باشگاه‌های فوتبال ایران

Articles in Press

Document Type : Research Paper

Authors

Sara Keshkar 1
Gholam Ali Kargar 1
Amir Ansari Ardali 2

1 Associate Professor of Sports Management, Faculty of Physical Education and Sports Sciences, Allameh Tabataba'i University

2 Master of Sports Management, Faculty of Physical Education and Sports Sciences, Allameh Tabataba'i University, Tehran, Iran

https://doi.org/10.22054/jiee.2024.77289.2055
Abstract
This qualitative study investigated the impact of utilizing renewable energy sources in football stadiums. The research focused on experts in sustainable development, stadium managers, and technical engineers involved in the Iranian Football Premier League from 2019 to 2020. Data analysis was conducted using qualitative content analysis methods. Research participants were selected through purposeful and snowball sampling methods, ultimately leading to 12 interviews that reached theoretical saturation. The analysis resulted in 44 open codes, which were further categorized into three key concepts: environmental management, improving the social and cultural situation, and enhancing the economic status. These categories encompassed areas such as reducing environmental risks, managing energy resources and pollution, improving social attitudes and welfare services, urban beautification, reducing organizational costs, promoting the stadium's brand, and generating income. Given global environmental crises and the impact of sports on the environment, it is recommended that government officials, policymakers, and sports managers support the utilization of renewable energy sources like solar and wind energy in football stadiums. These actions are necessary for sustainable development and carbon-free sports.

Keywords

Economic
Football club
Marketing
Renewable energy
Sustainable development
Subjects
Iranian Energy Economics

Articles in Press, Accepted Manuscript
Available Online from 26 August 2024

  • Receive Date 17 December 2023
  • Revise Date 21 July 2024
  • Accept Date 26 August 2024
  • First Publish Date 26 August 2024
  • Publish Date 26 August 2024

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