Designing a model to determine the influencing factors on attracting foreign direct investment with emphasis on green marketing in the field of energy

Avindeh, MohammadAli; Tabrizian, Bita; Teymourian Sefideh Khan, Maryam

doi:10.22054/jiee.2023.70079.1954

Designing a model to determine the influencing factors on attracting foreign direct investment with emphasis on green marketing in the field of energy

Document Type : Research Paper

Authors

MohammadAli Avindeh ¹

Bita Tabrizian ²

Maryam Teymourian Sefideh khan ²

¹ Ph.D. Student in Management and Accounting, Islamic Azad University, Roudehen, Iran

² Assistant Professor of Management and Accounting, Islamic Azad University, Roudehen, Iran

https://doi.org/10.22054/jiee.2023.70079.1954

Abstract

Foreign direct investment is one of the main manifestations of (globalization in the field of investment). Today, most economists and governments emphasize the vital importance of foreign investment. From their point of view, this issue is very important, especially in developing countries, for the formation of economic growth and development flows. One of the ways by which you can increase your share in the field of attracting foreign investment and targeting this type of investment is the use of marketing techniques, especially international marketing. Foreign direct investment (FDI), which is a major form of international capital transfer, has increased significantly during the last decade as one of the results of increasing integration of the global economy. On the other hand, by examining and studying domestic and foreign articles, no research has been found that can deal with the influencing factors on attracting foreign direct investment with an emphasis on green marketing in the field of energy. Also, according to the research model, this research is considered innovation.

Keywords

Green marketing

energy consumption

environmental

investment

fuzzy technique

Subjects

مطالعات اقتصادی مرتبط با حامل‌های انرژی (فسیلی، تجدیدپذیر و برق)

Acquah, I. S. K., Essel, D., Baah, C., Agyabeng-Mensah, Y. and Afum, E. (2021). Investigating the efficacy of isomorphic pressures on the adoption of green manufacturing practices and its influence on organizational legitimacy and financial performance. Journal of Manufacturing Technology Management, 23.

Adegboye, F. B., Ojo, J. A. and Olokoyo, F. O. (2017). Foreign direct investment and economic development in Africa. Journal of Internet Banking and Commerce, 22(1).

Al Halbusi, H. and Tehseen, S. (2018). Decision-Making Process and Strategic Foreign Direct Investment (FDI): A Literature Review. Business and Society Review, 91.

Amoh, J. K., Abdallah, A. M. and Fosu, R. A. (2019). Does foreign direct investment cause financial sector development-evidence from an emerging economy. Review of Economic and Business Studies, 35.

Asadi, S., Nilashi, M., Safaei, M., Abdullah, R., Saeed, F., Yadegaridehkordi, E. and Samad, S. (2019). Investigating factors influencing decision-makers’ intention to adopt Green IT in Malaysian manufacturing industry. Resources, Conservation and Recycling, vol. 148, 36-54.

Asadi, S., Pourhashemi, S. O., Nilashi, M., Abdullah, R., Samad, S., Yadegaridehkordi, E., ... and Razali, N. S. (2020). Investigating influence of green innovation on sustainability performance: A case on Malaysian hotel industry. Journal of cleaner production, 258, 120860.

Boiki, K. K. Y. (2019). The attraction of foreign direct investment through special economic zone frameworks: a case study of Botswana (Doctoral dissertation, University of Pretoria)

Canh, N. P., Thanh, S. D., Van, D. T. B. and Binh, N. Q. (2021). Does Energy Security Affect Institutional Quality? Empirical Evidence from Emerging Economies. Dynamics of Institutional Change in Emerging Market Economies: Theories, Concepts and Mechanisms, 335.

Çankaya, S. Y. and Sezen, B. (2019). Effects of green supply chain management practices on sustainability performance. Journal of Manufacturing Technology Management, 67.

Chang, T. W., Chen, Y. S., Yeh, Y. L. and Li, H. X. (2020). Sustainable consumption models for customers: Investigating the significant antecedents of green purchase behavior from the perspective of information asymmetry. Journal of Environmental Planning and Management, 78, 1-21.

Cooper, M. A. and Buckley, R. (2021). Tourist mental health drives destination choice, marketing, and matching. Journal of Travel Research, 00472875211011548.

Effiom, L. and Etim Edet, S. (2019). Facilitation of foreign direct investment: Evidence from Cross River State, Nigeria. International Journal of Accounting and Finance (IJAF), 8(2), 75-95.

Gbadamosi, A. (2019). Marketing ethics, green and sustainable marketing. Contemporary Issues in Marketing: Principles and Practice, 185.

Geap, C. L., Govindan, S. and Bathmanathan, V. (2018). Green marketing mixes on purchase of green products in Malaysian perspective. Journal of Global Business and Social Entrepreneurship, 4(12).

Gilal, F. G., Zhang, J., Paul, J. and Gilal, N. G. (2019). The role of self-determination theory in marketing science: An integrative review and agenda for research. European Management Journal, 37(1), 29-44.

Gómez-Carmona, D., Muñoz-Leiva, F., Liébana-Cabanillas, F., Nieto-Ruiz, A., Martínez-Fiestas, M. and Campoy, C. (2021). The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study. Environmental Communication, 26, 1-29.

Guldal, E. (2019). Consumer skepticism: attitude-behavior gap in green marketing and the role of ecopreneurs in the market (Bachelor's thesis, Università Ca'Foscari Venezia).

Hahn, R., Spieth, P. and Ince, I. (2018). Business model design in sustainable entrepreneurship: Illuminating the commercial logic of hybrid businesses. Journal of cleaner production, 176, 439-451.

Han, M., Lin, H., Wang, J., Wang, Y. and Jiang, W. (2019). Turning corporate environmental ethics into firm performance: The role of green marketing programs. Business Strategy and the Environment, 28(6), 929-938.

Horváth, D. and Szabó, R. Z. (2018). Evolution of photovoltaic business models: Overcoming the main barriers of distributed energy deployment. Renewable and Sustainable Energy Reviews, 90, 623-635.

Ibe-enwo, G., Igbudu, N., Garanti, Z. and Popoola, T. (2019). Assessing the relevance of green banking practice on bank loyalty: The mediating effect of green image and bank trust. Sustainability, 11(17), 4651.

Irani, Z., Kamal, M. M., Sharif, A. and Love, P. E. (2017). Enabling sustainable energy futures: factors influencing green supply chain collaboration. Production Planning & Control, 28(6-8), 684-705.

Khan, S. A. R., Sharif, A., Golpîra, H. and Kumar, A. (2019). A green ideology in Asian emerging economies: From environmental policy and sustainable development. Sustainable Development, 27(6), 1063-1075.

Kim, A. (2018). Challenges and opportunities for increasing foreign direct investment in Central Asia: the case of energy in Uzbekistan.

Lillieroth, H. and Lillieroth, S. (2021). Accelerating Green Bond Market Growth: The role of the EU Taxonomy and the EU Green Bond Standard. Science of The Total Environment, 195, 17-48.

Luo, Y., Salman, M. and Lu, Z. (2021). Heterogeneous impacts of environmental regulations and foreign direct investment on green innovation across different regions in China. Science of The Total Environment, 759, 143744.

Mohtashami, Z., Aghsami, A. and Jolai, F. (2020). A green closed loop supply chain design using queuing system for reducing environmental impact and energy consumption. Journal of cleaner production, 242, 118452.

Mukhtar, M., Ameyaw, B., Yimen, N., Quixin, Z., Bamisile, O., Adun, H. and Dagbasi, M. (2021). Building retrofit and energy conservation/ efficiency review: A techno-environ-economic assessment of heat pump system retrofit in housing stock. Sustainability, 13(2), 983.

Mukonza, C. and Swarts, I. (2020). The influence of green marketing strategies on business performance and corporate image in the retail sector. Business strategy and the Environment, 29(3), 838-845.

Ogeya, M., Muhoza, C. and Johnson, O. W. (2021). Integrating user experiences into mini-grid business model design in rural Tanzania. Energy for Sustainable Development, 62, 101-112.

Patwary, A. K., Omar, H. and Tahir, S. (2021). The impact of perceived environmental responsibility on tourists’ intention to visit green hotel: the mediating role of attitude. GeoJournal of Tourism and Geosites, 34(1), 9-13.

Rajshree, B. and Manan, S. (2021). Solar photovoltaic energy in India: business feasibility study and analogy of policies. International Journal of Energy and Water Resources, 57, 1-12.

Rehman, A., Ullah, I., Ullah, Z., Zeeshan, M., Hussain, A. and Rahman, H. U. (2021). Adoption of green banking practices and environmental performance in Pakistan: A demonstration of structural equation modelling. Environment, Development and Sustainability, 32, 1-21.

Tiwari, R. (2021). Digital transformation as enabler of affordable green excellence. Frugal Innovation and Its Implementation: Leveraging Constraints to Drive Innovations on a Global Scale, Science of The Total Environment, 247.

Yousaf, Z. (2021). Go for green: green innovation through green dynamic capabilities: accessing the mediating role of green practices and green value co-creation. Environmental Science and Pollution Research, 1-13.

Zakaria, Z., Kamarudin, S. K., Abd Wahid, K. A. and Hassan, S. H. A. (2021). The progress of fuel cell for malaysian residential consumption: Energy status and prospects to introduction as a renewable power generation system. Renewable and Sustainable Energy Reviews, 144, 110984.