• مطالعات اقتصادی مرتبط با حاملهای انرژی (فسیلی، تجدیدپذیر و برق)
Mohammad Ali Avindeh; Bita Tabrizian; Maryam Teymourian Sefideh khan
Abstract
In the new century, consumer concerns about environmental accountability, which are also aligned with environmental laws, have pushed a growing number of companies to design and create environmentally friendly programs. Accordingly, this study examines how to implement a green marketing mix to sell a ...
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In the new century, consumer concerns about environmental accountability, which are also aligned with environmental laws, have pushed a growing number of companies to design and create environmentally friendly programs. Accordingly, this study examines how to implement a green marketing mix to sell a product and stay in the market. Based on this, a sample of 90 investment marketing specialists in the field of green marketing in the field of energy was randomly selected and examined according to the volume of each category. The conceptual model of the research was designed based on the combined theoretical studies of green marketing and consumer intention and based on it, questionnaires were designed and the desired data were collected. The results show that in order to research the objectives of the research, the following items should be considered in such a way that they can compete with similar types: the use of recyclable materials to produce the product to reduce environmental damage, the introduction and presentation of environmentally friendly energy in exhibitions, conferences and seminars, the use of update transportation system to distribute products in the market to do less harm to the environment, appropriate pricing of green products.
Hussein Mohammadi; Muhammad Terjari Seraji
Volume 2, Issue 6 , April 2013, , Pages 183-207
Abstract
Trade openness, economic growth and environment are known as the major issues in recent decads. We considered the effect of expanding trade and economic growth on environmental quality for 11 country in the Middle East during the period of 1980 to 2010. Panel data econometric method and STATA software ...
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Trade openness, economic growth and environment are known as the major issues in recent decads. We considered the effect of expanding trade and economic growth on environmental quality for 11 country in the Middle East during the period of 1980 to 2010. Panel data econometric method and STATA software were used. Econometric tests confirmed fixed effects model among the pooled, fixed and random effects models. Each Arellano-Bond GMM regression model and Newey- West with 5 lags allowed were estimated beacuase of dynamic panel data and their results were compared with the results of fixed effects model and then were evaluated. We found per capita income has a significant positive impact on environmental pollution but further rise in income will reduce environmental pollution. Trade openness has negative effect and there is a non-significant effect on environmental pollution.
